With his unique perspective as a major international purchaser of sponsorships and marketing partnerships all over the world, Giles now acts as an independent advisor, guide and trainer for rights holders, sponsors, public sector & government, media, legal firms, marketing agencies & marketing students. His primary focus is to offer clients expert counsel & training by bringing his wealth of experience to improve the art and science of sponsorship investment and to maximise business output and minimise risk. All projects are undertaken with a strict NDA in place and all clients remain confidential.
Providing neutral and constructive counsel and training across a number of core delivery areas - including analysis of existing & potential commercial partnership strategies, bespoke measurement and ROI modelling, sponsorship rights proposal assessment, rights structuring & commercial packaging, analysing agency new business proposals and providing presentation style and coaching services.
Over the past 15 years, Giles has been responsible for investing in a significant number of major international and domestic marketing partnership programs all over the world - as well as received many thousands of proposals and sponsorship requests from rights holders, agencies and media. He is therefore uniquely placed to act in a unbiased and objective capacity to provide confidential and independent assessment and expert counsel & training to clients.
As one of the world's most well known and considered Partnership Marketing experts, Giles brings a wealth of experience, thought leadership and an unrivalled database of contacts across his international network in the sports, cause related and arts sectors as well as governments, media and agencies.
Giles is much sought after as a keynote speaker at International Conferences and is a regular commentator in the media and on social media.
From 2005-2017, Giles pioneered HSBC's global sponsorship & partnership strategy and portfolio - with over 175 events across 25 markets in Golf, Rugby, Cycling, Tennis, Badminton, Equestrianism as well as the Arts and Cause Related programs - to create one of the world's most successful and multi award winning global sponsorship programs. He also led HSBC's 150th Anniversary in 2015 - with a year long campaign across the bank's global network.
From 1993-2005, Giles worked as a sponsorship consultant with a number of international blue-chip clients within sponsorship and marketing including Vodafone, adidas, The Famous Grouse, E.On, the British Olympic Association and Kronenbourg 1664.
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